Is Frisco Really the Best Real Estate Market in America Right Now?

Frisco just ranked No. 1 in WalletHub's 2026 Best Real Estate Markets report, with McKinney at No. 2. Here's what that actually means for DFW buyers.   Frisco just got named the No. 1 real estate market in the entire country. Not top ten. Number one, out of 300 cities WalletHub studied. McKinney lan

Why Is a $61 Million Wellness Company Opening Its US Headquarters in Allen, Texas?

  Omnilife USA, a health and nutrition company based in Jalisco, Mexico, is opening a new $61 million headquarters in Allen, Texas this week at 1003 Highway 121 in the Prodigy Park business park. The 73,000-square-foot campus brings roughly 140 jobs and serves as the company's hub for retail operati

What Does AT&T's New Plano Headquarters Mean for Home Values Near Legacy West?

AT&T is building a new $1.3 billion, 2-million-square-foot headquarters at 5400 Legacy Drive in Plano, and crews imploded the old EDS office campus in early August 2026 to clear the site. About 6,000 employees are expected to move from downtown Dallas to Plano by 2028, and moves like this typically

Collin County Home Values Dip

Yes. The average home value in Collin County dropped from $603,190 in 2025 to $588,119 in 2026, according to the Collin Central Appraisal District's certified values released July 23. At the same time, the county's total taxable property value grew 4.43%, driven mostly by new construction in fast-gr